Securing a Foothold in Southeast Asia！ The Association’s Series of Exchange and Visit Activities in the Region Successfully Concluded.

2025-06-25 10:00:06

       To seize the opportunities of the Belt and Road Initiative (BRI) and RCEP implementation, and to drive the overseas expansion of Shantou’s textile and apparel industry clusters while helping enterprises enter Southeast Asian markets, the Shantou Textile & Garment Industry Association (STGIA) delegation, organized by the municipal government, conducted exchanges and promotions in Singapore—the third sTop of its Southeast Asian tour—from July 14 to 15. With the successful conclusion of the China (Shantou)-Singapore Economic and Trade Cooperation Forum, this series of Southeast Asian economic and trade activities has wrapped up.

     On the morning of July 15, the China (Shantou)-Singapore Economic & Trade Cooperation Forum was held in Singapore. Hosted by the Shantou Municipal People’s Government and co-organized by the Shantou Textile & Garment Industry Association (STGIA), the event was attended by Wen Zhanbin, Secretary of the Shantou Municipal Party Committee; Yang Gang, Minister-Counselor and Consul General of the Chinese Embassy in Singapore; and Wu Muxing, President of the Singapore Teochew Poit Ip Huay Kuan. ParticiPants also included the Shantou economic and trade delegation, Singaporean overseas Chinese associations, and representatives from industry associations and enterprises of both regions.

△The scene of the communication event

△ The group photo of The association's inspection delegation with Secretary Wen Zhenbin.

  At the event, a signing ceremony was held where the Shantou Textile & Garment Industry Association (STGIA) inked a ¥1.5 billion intent purchase agreement with Sin Chei Heng Holdings Pte Ltd.. Both parties will leverage their respective industrial and supply chain strengths to boost the international visibility of Shantou’s Underwear and home apparel, opening up broader global markets.

△President Weng Chuangjie signed an intent purchase agreement worth ¥1.5 billion on behalf of the Shantou Textile & Garment Industry Association (STGIA) with Sin Chei Heng Holdings Pte Ltd.

At the event, Ma Qingxuan, Executive Vice President of the Shantou Textile & Garment Industry Association (STGIA), delivered a key industry presentation. Highlighting Shantou’s strengths as one of China’s largest textile and apparel hubs with the most complete industrial chain and most diverse underwear offerings, he invited Singapore’s overseas Chinese business leaders, traders, industry elites, and platforms to collaborate. Proposals included leveraging both regions’ supply chain, geographic, experience, and exhibition advantages to: deepen market presence of key products in Southeast Asia; expand offline new product layouts; extend industrial chains to Southeast Asia, the Middle East, and Latin America; introduce global consumer goods to China’s e-commerce market; build platforms, cloud warehouses, trading firms, and live-streaming bases; co-develop production bases in Southeast Asia; and invite Singaporean enterprises to visit the 3rd Chaoshan International Fashion Expo in Shantou to explore business opportunities.

△Vice President Ma Qingxuan delivered an industry-themed presentation.

       During the event, the STGIA Delegation Visited JUKI Ltd. Singapore Branch and Sin Chei Heng Holdings Pte Ltd. to explore the latest sewing equipment technologies and product market demands. They also conducted market research at major supermarkets and shopping districts to analyze best-selling categories and emerging trends, identifying opportunities for market entry and product localization.

★JUKI

        Manager Chen Minglai from JUKI Singapore Branch briefed the STGIA delegation on JUKI’s company development, technical R&D of equipment, and global sales layout—particularly in China. He then led the delegation to visit the equipment exhibition hall to explore various sewing technologies.

△The inspection team visited JUKI Singapore.

★Sin Chei Heng Holdings Pte Ltd.

    To strengthen supply chain collaboration with Singaporean partners and promote "Shantou-made" products globally, the delegation visited Sin Chei Heng Holdings Pte Ltd. to discuss long-term supply chain integration and strategies for expanding online sales channels. The two parties reached a strategic cooperation agreement to leverage Singapore’s regional logistics advantages and digital retail ecosystems, aiming to enhance Shantou textile and apparel brands’ visibility in Southeast Asia and beyond.

△The inspection team visited Sin Chei Heng Holdings Pte Ltd.

        Over 10 days and 3 stops, the delegation visited more than 10 associations and enterprises, signed 9 cooperation projects with an intended signing amount of 6 billion yuan. Through exchanges, site visits, and market inspections, we introduced Shantou’s textile and garment industry to overseas Chinese entrepreneurs and businesses, explored international collaborative models integrating industrial, supply chain, and value chains, and achieved mutual advantages and shared benefits. This initiative has paved the way for more enterprises to expand into global markets. Simultaneously, we actively facilitated investments and collaborations by attracting overseas Chinese entrepreneurs and enterprises to Shantou.

        We extend our heartfelt gratitude to the Municipal Party Committee and Municipal Government for their visionary planning in advancing the industry’s global market layout and expanding its international "friendship network." Special thanks to all representatives of the textile and garment enterprises for their full participation and dedication, which have significantly contributed to propelling the industry’s "global voyage."