Press Conference for the 4th Chaoshan Fashion Expo Successfully Held in Guangzhou!​

2024-11-02 11:23:30

On the afternoon of October 31, the press conference for the 4th Chaoshan International Textile & Garment Expo and inaugural Shantou International Intimate Apparel Fashion Week was officially launched at the Canton Fair Wyndham Hotel in Guangzhou.

On the afternoon of October 31, the press conference for the 4th Chaoshan International Textile & Garment Expo and inaugural Shantou International Intimate Apparel Fashion Week was officially launched at the Canton Fair Wyndham Hotel in Guangzhou. Distinguished attendees included Mr. Peng Cong'en, Vice Mayor of Shantou Municipal People's Government; Mr. Lü Shaoxiong, Director of Shantou Commerce Bureau; Mr. Xie Fangming, Vice Chairman of China Fashion Designers Association; Mr. Liu Yueping, President of Guangdong Garment & Apparel Association; Mr. He Bingxiang, Chairman of Guangdong Underwear Association; Mr. Xu Guoqiang, Secretary-General of China knitting Industry Association; Mr. Weng Chuangjie, President of Shantou Textile and Garment Industry Association; Mr. Cheng Liyan, Secretary-General of EU-China Chamber of Commerce with Council Member Mr. Bean; Mr. Long Bo, Vice President of Shenzhen Diexun Network Technology; Executive Vice Presidents of the Association Ma Qingxuan, Weng Luosan, Huang Hanchu, and Zhou Demao; Vice Presidents Guo Yongbiao, Zhang Xiaoqiang, Zhang Zefeng, and Guo Chuhong; along with Ms. Yv Shaofen, Secretary-General of the Association. The event also gathered representatives from domestic and international textile enterprises as well as media professionals.

Vice Mayor Peng Cong'en of Shantou Municipal People's Government emphasized his high-level commitment to the growth of Chaoshan's textile industry, expressing elevated expectations for the 4th Chaoshan Textile & Garment Expo and inaugural Shantou International Intimate Apparel Fashion Week in 2025. In his address, he underscored that Shantou's municipal leadership will actively implement provincial directives, adhering to a dual-engine strategy of "Trade-Led, Industry-Anchored" development. This approach synergizes trade-industrial mutual reinforcement to steadfastly advance Shantou's core policy of "Establishing the City through Industry, Empowering the City through Industrial Prowess". The city will accelerate the cultivation of new growth drivers, enhance its competitive advantages, and rigorously build a trade-strong metropolis, propelling high-quality commercial development. The upcoming expo and fashion week are poised to elevate the global standing of Shantou's textile sector and catalyze innovation-driven evolution.

Mr. Weng Chuangjie, President of the Association, delivered an address on behalf of the organizers. He noted that the Chaoshan International Textile & Garment Expo has achieved remarkable growth over its first three editions, driven by staunch support from the Guangdong Provincial Government, Shantou Municipal authorities, and active industry participation. The upcoming 4th Expo will set a new benchmark in scale, while simultaneously launching the inaugural Shantou International Intimate Apparel Fashion Week to converge global fashion resources. By leveraging Shantou’s robust textile industrial foundation and seizing strategic opportunities, the Association will continue serving as a pivotal bridge to accelerate the sector’s sustainable development. With collective commitment from governments, industry associations, and enterprises, the Expo is poised to become the global barometer for intimate apparel, ushering in a radiant new chapter for the industry.

The 4th Chaoshan Fashion Expo, themed "Returning Tide", is scheduled to be grandly held at Shantou International Convention & Exhibition Center from March 18 to 20, 2025. Positioned as the year's premier exhibition for intimate apparel, the event will feature over 50 signature activities, including the Tide of the East Opening Ceremony/Runway Show, exclusive brand showcases, design competitions, award ceremonies, Chinese Home Fashion Week, China Underwear Culture Festival, summit forums, business matchmaking sessions, and industrial clusters study tours. This edition will achieve unprecedented scale and diversity in exhibition content, with all preparatory efforts advancing steadily to ensure its success.

Rooted in native Teochew brands and infused with unique urban characteristics, the Shantou International Intimate Apparel Fashion Week will curate a celebratory showcase of the city's textile industry. The inaugural edition will feature dedicated platforms including China Underwear Culture Week and China Home Fashion Culture Week, converging brand influence to centrally display groundbreaking trends, innovative designs, and cutting-edge products across diverse sectors.

Anchored at the Shantou International Convention & Exhibition Center as its main venue, the inaugural Shantou International Intimate Apparel Fashion Week will extend to iconic sub-venues including Xiaogongyuan Historic Quarter, MixC Shopping Mall, and Nan'ao Tropic of Cancer Square. Amplifying the fashion ecosystem, this platform will showcase Teochew textile brands' artisanal excellence – merging heritage and innovation across urban landmarks.

The ceremony also featured landmark partnership signings between the Shantou Textile and Garment Industry Association & China Fashion Designers Association; the 4th Chaoshan Fashion Expo & Shenzhen Diexun Network Technology Co.; and the Expo & international buyers. These strategic alliances aim to deepen global cooperation and expand overseas commerce ecosystems through synergistic industrial integration. By enhancing cross-sector textile collaborations, partners will achieve dynamic interconnectivity of resources and opportunities, co-creating value while consolidating global resources to collectively elevate the exhibition platform's worldwide leadership.

Dignitaries and leaders jointly inaugurated the 4th Chaoshan Textile & Garment Expo and the inaugural Shantou International Intimate Apparel Fashion Week on stage, unveiling a new chapter for Shantou's textile domain.

The Press Conference for the 4th Chaoshan International Textile & Garment Expo and Shantou International Intimate Apparel Fashion Week concluded with resounding success. Strategically held during the Canton Fair in Guangzhou, this launch leveraged the city’s regional assets and the Fair’s powerful commercial influence to propel Chaoshan’s textile industry onto a broader global stage, thereby accelerating the robust, high-caliber development of Guangdong’s entire textile sector. Seizing this pivotal momentum, the Expo will sharpen manufacturing-market synergies, integrate cultural and fashion elements with brand innovation, and forge a strategic global hub for intimate apparel.

Hearts converge worldwide, commerce gathers in Chaoshan! From March 18-20, 2025, we extend our invitation to the Shantou International Convention & Exhibition Center, welcoming global participation in this premiere industry showcase — a cornerstone event for the textile and apparel sector.