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On the morning of March 28, the Third Chaoshan Fashion Expo commenced as dynamic lighting illuminated the opening ceremony, marking a new milestone. Having evolved over two years, this Expo now stands as China's largest origin-based specialty exhibition for intimate apparel. The third edition spanned nearly 100,000 sqm, hosting 800+ enterprises. While deepening domestic market engagement, the Expo accelerates global outreach by attracting international buyers from 25 countries and regions seeking collaboration opportunities on-site.
During the event, the Shantou Textile and Garment Industry Association launched its enhanced "Cloud Expo" initiative—powered by China Mobile Shantou (an executive vice president unit)—to showcase exhibition vitality, enterprise highlights, and product innovations. Leveraging optimized overseas livestreaming infrastructure, the initiative broadcasted real-time coverage via TikTok channels, engaging global audiences through immersive telepresence-experience. The livestreams peaked at 2.2K concurrent viewers and garnered 34.6K total views across four sessions, demonstrating the expo's amplified global resonance.
Highlighting specialized sectors including nylon yarns, technical textiles, cross-border specialty fabrics, and brand IP ecosystems, the host navigated distinctive exhibition booths to spotlight enterprises like MANNA, Carryan, Anzhiban, Yiqunzhi Xiu, Belian, Hongjie Group, Sunry, Bailun Family, Fuxinna, Tiyin, Libra, and Qifeng. Guiding globally engaged audiences through immersive interviews, these segments showcased Shantou’s innovative product pipelines and collaborative business models, reinforcing the "Shantou Craftsmanship" pledge to deliver world-class quality.
The "Cloud Expo" initiative has revolutionized international outreach channels for both the Chaoshan Fashion Expo and Shantou's textile industry. Moving forward, the Association will intensify its management of the multi-platform communication matrix, leveraging global social media ecosystems to propel Shantou's distinctive industrial chain and textile innovations worldwide — ultimately amplifying "Chinese Craftsmanship" across every corner of the globe.
Key word：Textile Manufcturer｜Underwear Factory｜Intimate Clothing｜Nylon Fabric
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