Forum Recap: The 2025 E-commerce Strategy Forum for Underwear Industry Concludes Successfully; Shantou's "Cross-border E-commerce + Industrial Belt" Initiative Kickstarts County-Town-Village Development Events!

2025-03-22 09:30:00

To Empower the Transformation and Upgrading of Shantou's Textile and Apparel Industry, Drive Growth for SMEs through Digitalization, and Help Enterprises Expand Market Reach and Secure Orders, the Forum "Converging New Strengths, Exploring New Opportunities: 2025 Global E-commerce Strategy Forum for Underwear Industry" was held with great fanfare in the Forum Zone of the Fourth Chaoshan Apparel Expo on the afternoon of March 19th.

Attendees included Xiao Yimian, Deputy Director of Shantou Commerce Bureau; Zhou Qisi, Chief of E-commerce Section; Chen Feng, Vice President of Municipal E-commerce Association & Executive Vice President of Chenghai Toy Association; and Yv Shaofen, Secretary-General of Municipal Textile and Apparel Industry Association. Close to 200 delegates from textile and apparel enterprises participated in the event.

The event was co-organized by the Organizing Committee of Chaoshan International Textile and Apparel Expo and Shantou E-commerce Industry Association, with staunch support from global and domestic e-commerce platforms including Amazon Global Selling, SHEIN, Taobao Overseas, Coupang, Poizon, Tmall, JD.com, and RED

Shantou Launches "Cross-Border E-commerce + Industrial Clusters" Event Series to Boost the "Thousand, Ten Thousand, Hundred Million" Project

Under the guidance of the Municipal Bureau of Commerce, the E-commerce Industry Association, the Textile and Garment Association, and the Chenghai Toy Association have partnered with multiple e-commerce platforms to launch the Shantou "Cross-Border E-commerce + Industrial Clusters" initiative. This series of activities advances the "Thousand, Ten Thousand, Hundred Million Project," driving deep integration between cross-border e-commerce and Shantou’s industrial hubs. By leveraging the potential of cross-border e-commerce, Shantou’s leading industries will expand into global markets, propelling locally-made products worldwide.

8 Global & Local Platform Experts: Sharing Session

At the event, industry leaders and operational experts from eight major global and Chinese e-commerce platforms were invited to deliver insights on the 2025 outlook for textiles and apparel. Key highlights included Top-selling categories, platform-exclusive support initiatives, and discussions on emerging global e-commerce trends. ParticiPants explored core growth strategies for brands, empowered Shantou products for global expansion, and advanced the deep integration of the textile and garment industry with next-gen e-commerce models.

Chen Gui, Senior Manager of Strategic Account Development & Operations at Amazon Global Selling, delivered a keynote titled "2025 Trend Outlook: Apparel & Intimates Category on Amazon".

Bruce Shao, Senior Channel Manager of the Commercial Department at SHEIN, delivered a keynote on "Decoding SHEIN's Global Expansion Strategies for Proprietary Apparel Brands".

Hai Di, Head of Cross-border Business (South China Region) at Taobao Global, presented on the topic: New Frontiers for Taobao Overseas: Platform Preferences & Selection Trends in the Apparel Megacategory.

Shi Xiangrong, Senior Operations Manager (South China) at Coupang, presented a keynote titled Unlocking New Growth: Capturing Multi-Billion-Dollar Opportunities in Emerging Sectors with Coupang.

Ms. Wang Lina, Category Lead for Intimates at POIZON, presented Gen Z Intimates: Capturing Youth-Driven Market Shifts with Actionable Insights.

Jian Ji, Intimates Category Lead of Tmall, delivered the keynote: Tmall 2025 S/S Intimates Category Outlook: Evolution and Opportunities.

Jaycie Zhang, General Manager of Intimates Category at JD.com, delivered the keynote: From Consumer Insights to Category Innovation: Pioneering High-Growth Intimates Trends for 2025.

Ms. Chun Qiao, E-commerce Specialist for Intimates at RED (Xiaohongshu), presented Building Intimates Brands on Xiaohongshu: The Playbook for Ecosystem Growth.

Beyond on-site expert sessions, during the Apparel Expo, the Municipal E-commerce Industry Association and the Textile & Garment Association jointly established a "Global MarketpLace" E-commerce Platform Hub. Nineteen global and local platforms set up dedicated booths, providing one-stop tailored services— including store registration assistance and operational coaching — for textile and garment manufacturers. This initiative empowers businesses to streamline operations and boost efficiency.

This initiative leverages Shantou's competitive edge in textiles and apparel, harnessing digital commerce models to drive industrial upgrading. It enhances collaboration across supply chain stakeholders, broadens sales channels for enterprises, and actualizes the "Global Marketplace" vision. Ultimately, it injects transformative potential into the region's textile and garment industry, accelerating sustainable growth and global integration.