4th Chaoshan Fashion Fair Closes with Success: 121,000 Professional Visitors + 1.01 Billion Online Views...

2025-03-20 10:00:20

The three-day 4th Chaoshan International Textile & Apparel Fair (abbreviated as CHS Fashion Fair) successfully concluded at Shantou International Convention & Exhibition Center on March 20. As China's largest sourcing event for intimate apparel origins, the fair has evolved into a vital window showcasing China's private sector economy. Providing SMEs with opportunities to exhibit innovations and expand market reach, it pioneers private enterprises' shift from "Made in China" to "Created in China," driving China's textile and apparel industry to ascend the global value chain.

Recapping the vibrant three-day extravaganza: The coastal city of Shantou transformed into a hub of opportunities with nonsTop activity across its exhibition halls.

Covering 130,000 sqm, the fair featured:
• 12 exhibition zones with 16 halls
• 1,000+ textile enterprises
• 17 domestic industrial clusters
• 47.16% non-local exhibitors
• 100+ product categories | 200,000+ new designs
• 121,000 professional visits across three days
• 19 cross-border e-commerce platforms
• Buyers & designers from 40+ countries
• 20+ couture shows | 50+ brand showcases
• 5 forums | 3 matchmaking pavilions
• Intimate apparel livestreaming GMV exceeding ¥100 million
• 1,700 media reports by 240 outlets
• 1.01 billion content impressions
• Coverage by Phoenix TV, Sansha TV, CCTV Finance, and CGTN

Industrial Integration Unleashes Synergistic Effects

The 4th Chaoshan Fashion Fair achieved a scale of 130,000 square meters across 12 exhibition zones and 16 halls, pioneering the groundbreaking "bodywear" concept that expanded its scope from lingerie and loungewear to premium categories including yoga wear and activewear. This evolution attracted over 1,000 upstream and downstream textile enterprises spanning 17 industrial clusters across Shantou, Guangzhou, Shenzhen, Dongguan (Yanbu & Dalang), Zhongshan (Xiaolan), Puning, Jinjiang, Yiwu, Dongyang, Qingdao, Fuzhou (Changle), Shaoxing (Keqiao), Huludao, Anyang, and Zhuji – with 52.84% of exhibitors locally based in Chaoshan versus 47.16% from external regions.

Exhibitors passionately showcased premium craftsmanship and fashion-forward designs across a supply chain spectrum spanning yarns, fabrics, trims, finished apparel, packaging, auxiliaries, and equipment—featuring over 100 product categories and 200,000 new releases. More than 1,000 lingerie retailers and e-commerce delegations conducted field inspections, while buyers and designers from 40+ countries including the US, Australia, Russia, South Korea, Brazil, India, Turkey, Afghanistan, Bangladesh, Palestine, and Jordan engaged in on-site negotiations. The event recorded 121,000 professional visits over three days, marking a 28.40% year-on-year surge.

Exhibitor Testimonials

Hailin Huang-Marketing Director, Guangdong Shitai Apparel (4th-time exhibitor)

 "We brought all our 2024 innovations this year. Having supported this fair since its inception, I witness remarkable evolution in both exhibiting brands and professional attendance. Among textile expos nationwide, this platform now delivers unparalleled influence and visitor engagement."

 Jingchang Lu----Vice President, Xiaolan Intimate Apparel Alliance

"The ‘Zhongshan Cluster Pavilion’ engineered by this fair provides our textile brands with a premium showcase for global exposure and business leads, crucially amplifying our industrial cluster’s competitive edge."

Yawen Li---Sales Specialist, Dongyang Aisen Fashion

"Our debut participation impressed us with the vibrant ecosystem. This initial engagement focuses primarily on prospecting potential partnerships to expand our industry network."

Premium Exhibitor Soundbites

Huang Hailin | 4th-Time Exhibitor----Marketing Director, Guangdong Shitai Apparel

"We debuted our 2024 innovations here – unwavering supporters since Day 1. The fair’s metamorphosis is staggering: superior brands, sharper professionals, and unrivalled influence among industry expos. Footprint volume and quality dominate the sector."

Lu Jingchang | Cluster Strategist----VP, Xiaolan Intimate Apparel Chamber

"The ‘Zhongshan Cluster Pavilion’ engineered by CHS Fair supercharges our brands: a global launchpad amplifying visibility and commercial pipelines, crystallizing industrial synergy."

Li Yawen | First-Time Participant----Sales Specialist, Dongyang Aisen Fashion

"Our maiden voyage impressed deeply. Beyond the thriving ecosystem, we’re strategically networking to cultivate future partnerships – planting seeds for tomorrow’s growth."

Visionary Pivoting: Architecting New Industrial Frontiers

In recent years, Shantou has anchored its development strategy in "Industrial Foundation and Industrial Empowerment," driving structural optimization and sectoral upgrading while amplifying institutional support for the private sector. Through visionary municipal planning, the city has constructed its textile and apparel Four Pillar Projects within three years, meticulously architecting a 30-year industrial blueprint. This framework achieves a closed-loop supply chain spanning 50 kilometers—from petrochemical feedstocks → yarn manufacturing → finished garments.

Following the full implementation of the "Four Major Initiatives" in the textile and apparel sector, Shantou has unveiled a new set of "Four Major Initiatives" aimed at establishing itself as a globally influential textile hub. These initiatives benchmark against "domestic excellence and world-class standards," focusing on developing a "dual-base dual-center" ecosystem—comprising an innovative textile manufacturing base, an international smart textile trade hub, an intelligent cloud warehousing center, and a talent innovation hub. By amplifying synergies between "origins and clusters, existing strengths and new growth drivers, production capacity and technology," the project aims to form a closed loop from fabric R&D to brand sales. This strategy scales up operations, enhances product quality, diversifies sales channels, and consolidates industrial ecosystems, weaving thriving vitality for high-quality development through this looming endeavor.

At the opening ceremony, a series of signing ceremonies and project launching ceremonies took pLace. Shantou's textile and apparel sector will fully commit to establishing a million-ton nylon fiber production hub, continuously enhancing the competitive edge and sustainable development capabilities of its stretch textiles in the market. Concurrently, it will develop the "One College, One Center" initiative — comprising a Textile and Apparel College and a Textile Materials Innovation Center — aiming to create a nationally leading talent development and technological innovation platform for the industry.

On March 19, Shantou International Textile City • China knitted Fabrics Hub (North Zone) held its grand inauguration, with the first phase featuring 500 commercial spaces officially commencing operations.

Shantou International Textile City, a provincial-level key development project in Guangdong, is dedicated to establishing itself as a global textile and apparel nexusintegrating technology R&D, manufacturing, product exhibition, intelligent cloud warehousing, and global resource allocation capabilities. The China Knitted Fabrics Exchange, its inaugural operational component divided into North and South Zones, converges premium knitted fabrics nationwide. It will offer global buyers comprehensive specialty textiles alongside efficient services including rapid prototyping and ultra-fast delivery.

The inaugural Shantou International Intimate Apparel Fashion Week launched with a visionary showcase fusing industrial grit and digital futurism. Through avant-garde runway narratives, it unveiled the transformative potential of locally engineered knitted textiles—spanning intimate wear, elevated loungewear, performance sportswear, mindfulness-focused yoga apparel, intelligent UV-protective layers, fluid swimwear, and tactile bedding ecosystems.

Trend Gala: Unlocking Future Opportunities

This concurrent exhibition will feature over 20 Fashion Showcases, 50+ brand launch events, 5 thematic forums, 3 sourcing conferences, alongside design competitions, an awards gala, the Shantou International Intimate Apparel Week, China Home Fashion Culture Week, China Underwear Culture Festival, and industrial cluster study tours. Together they will forge a Textile and Apparel Industry festival convening the entire intimate apparel supply chain and global buyers.

Leveraging Shantou's industrial cluster advantages, the 4th Chaoshan Apparel Expo continues its pioneering "Front Exhibition + Back Factory • Daytime Shows + Night Broadcasts • Physical-Digital Integration" model, shattering temporal and spatial constraints. By organically blending static exhibitions, traceable factory tours, live fashion showcases, and real-time streaming, it constructs an innovative ToB+ToC dual-channel ecosystem – setting new benchmarks for industrial expos while charting the future of exhibition innovation.

19 leading domestic and cross-border e-commerce platforms have converged at the "Global Sourcing + Global Selling" E-commerce Hub, creating an integrated marketplace nexus.

The Shantou E-Commerce Industry Association and Textile & Apparel Association established an on-site "Global Sourcing + Global Selling" E-commerce Hub, converging 19 leading platforms including JD.com, 1688.com, Poizon (sneaker resale), RED (Xiaohongshu), Taobao Live, Taobao Apparel, Amazon Global Selling, AliExpress, Taobao Global, SHEIN, TikTok Shop, Lazada, Ozon, Shopee, Coupang, Egatee, and Mercado Libre. This integrated ecosystem provides textile enterprises with one-stop solutions – from store setup to operational coaching – empowering 700+ exhibitors with efficiency gains.

JD.com 2025 Shantou Intimate Apparel Industrial Cluster Co-Creation Initiative

On March 18-19, 10 handpicked Shantou industrial cluster brands showcased signature products via JD.com's livestream booths, with the JD Intimate Apparel livestream attracting over 1.5 million views and generating ¥780,000 GMV.

"Sino-Tides • Global Hallmarks"
— The 4th Chaoshan Apparel Expo Digital Extension

Simultaneously, the expo featured live verification livestreams hosted by top influencers at manufacturing sites, amplifying the cluster's influence while empowering consumers to purchase verified premium goods. This initiative achieved total GMV exceeding ¥100 million.

Media Onslaught, Skyrocketing Momentum: Industry-Leading Influence Captivates 150+ Global Outlets

The expo garnered explosive global media traction, with 240 core national and regional outlets – including People's Daily, Xinhua News, China Youth Daily, Science Daily, China Report, China News Service, Global Times, Nanfang Magazine, Nanfang Daily, Guangdong Radio and Television, Guangzhou Daily, Yangcheng Evening News, Southern Metropolis Daily, GDToday, Bauhinia Magazine, TVB, Hong Kong Commercial Daily, Macao Business, The Paper, and Red Star News – generating approximately 1,700 features. Key coverage appeared on CCTV Finance's "First Time", CGTN's "Global Business", Phoenix TV's "Focus News", and Sansha TV's "Sansha News Bulletin". With over 1.01 billion combined audience reach, the event emerged as a global textile industry spotlight, reaffirming Shantou's trailblazing innovation and worldwide influence.

This global congregation of textile elites transcended mere exhibition – it spotlighted avant-garde trends and innovations in intimate apparel while unlocking limitless commercial inspiration. The "Shantou Paradigm" stands validated, revealing transformative potential for upgrading traditional industrial clusters and unleashing private-sector dynamism.

Save the Date | March 2026: Reunite at the Swan City for the Next Industry Evolution

Our deepest gratitude to the China National Textile and Apparel Council (CNTAC) and the China Knitting Industry Association for their steadfast endorsement and empowerment. We extend our appreciation topeer associations across industrial clusters, provincial, and municipal sectorsnationwide for their collaborative partnership. To all presiding officers, governing board members, and member enterprises of the textile consortium—your unwavering engagement defines our collective advancement.

A profound salute to every participant who has fueled the Expo's four-year journey. Above all, we honor the Shantou Municipal Party Committee, Municipal Government, district/county authorities, and industry bureaus—your unswerving guidance and sponsorship have been the cornerstone sustaining this premier event's quadrennial success.

Segment 1: Government Tiers & Functions
Our profound appreciation extends to:

· Shantou Municipal Party Committee & Municipal Government

· District/County Administrations

· Functional Bureaus and Agencies

Segment 2: Institutional Partners (Grouped by Domain)
Intellectual & Infrastructure Enablers

· Shantou University

· Shantou Polytechnic

· Shantou Overseas Chinese Economic & Cultural Cooperation Pilot Zone Administrative Committee

Industrial & Urban Governance

· Municipal Industry and Information Technology Bureau

· Municipal Housing and Urban-Rural Development Bureau

· Municipal Science and Technology Bureau

· Municipal Urban Management and Law Enforcement Bureau

· Shantou Investment Holding Group Co., Ltd.

Public Services & Safety

· Municipal Public Security Bureau (including Chaoyang/Chenghai Branches)

· Municipal Health Bureau

· Municipal Emergency Management Bureau

· Municipal Fire and Rescue Detachment

· Shantou Urban Drainage Co., Ltd.

Economic Stewards

· Municipal Commerce Bureau

· Municipal Finance Bureau

· Municipal Market Supervision Administration

Connectivity & Energy

· Municipal Transport Bureau

· Guangdong Power Grid Shantou Power Supply Bureau

Media & Youth

· Shantou Media Group

· Communist Youth League Shantou Committee

Segment 3: Special Administrative Units

· Municipal Cyberspace Administration

· Municipal Foreign Affairs Office

· District People's Governments:
• Chenghai
• Chaoyang
• Chaonan

Strategic Partners

· China Mobile Shantou Branch

(All entities acknowledged in no order of seniority)